He told the media source: “I’m massively into conservation and nature, especially the British countryside. Going forward, plant-based food is where we’ve got to be.
“There are some lovely vegan foods out there. It’s a good way to go, for the environment, and a healthier lifestyle.”
Not long ago, Jones reproduced a well known dairy marketing campaign- yet this time traded out cow’s milk for a vegan alternative.
The campaign, which includes the trademark slogan ‘Make Yours Oat’ spoofs a renowned 2010 pro dairy version called ‘Make Milk Mine’, which enlisted the three big celebrities to support deals.
Jones said in promotion of the campaign: “Let’s not beat around the bush – in 2020, we all know there’s a new ‘tache in town.
I was a bit reluctant to have a good shave before the shoot and lose my rugged good looks – but I think the ‘moat-stache’ looks pretty damn good on me. I’m taking it back to Hollywood.”
The plant milk market is booming globally. According to a market trends report, the UK alt-milk market is projected to grow from $320.6 million in 2019 to $705.3 million by 2025 at an estimated CAGR of 13.8% reported the Vegan Society.