Victoria’s Secret & Co has decided to discontinue the usage of cashmere in their products.

The restriction will apply to all Victoria’s Secret and PINK-branded merchandise sold worldwide. The company is thought to be present in over 60 nations, including India, the United States, and the United Kingdom.

PETA, an animal rights organization, claims to have forced executives to take action.

It gave them evidence of goat mistreatment in the cashmere industry. Painful combings to remove their soft hair and resultant sores are examples of suffering.


“Victoria’s Secret’s decision is a win for the countless gentle goats who will be spared the agonizing ordeal of someone ripping their hair out,” Tracy Reiman, PETA’s executive vice president said in a statement. 

“PETA asks everyone to help goats keep their hair by choosing vegan fabrics, which aren’t produced by condemning animals to a lifetime of suffering.”

How is cashmere produced?

PETA has previously probed the living conditions and treatment of goats raised on cashmere farms in China and Mongolia. Together, they produce 90% of the world’s cashmere.

Farmers are seen in a horrifying video restraining goats, who scream in anguish as their soft underbelly hair is ripped off. Many goats are hurt during the process, which involves using massive metal combs to get the softest hair. This is commonly seen behind a matted topcoat.

Photo by chris robert on Unsplash

Undercover footage obtained by PETA revealed that cashmere farmers often stood on goats and manipulated their limbs to keep the animals from moving.

Any injuries sustained were not treated by a veterinarian, and the animals were left in obvious misery until they were slaughtered. When a cashmere goat is no longer profitable, it is murdered by having its neck sliced.

Some goats were beaten on the head with hammers before being allowed to bleed out on the floor, according to the clip. The goats were then slaughtered for meat.

The probe findings were conveyed to Victoria’s Secret officials. Since then, they have decided to discontinue all cashmere products in future seasons.


The company currently does not sell cashmere and has no intentions to do so in the future.

Following encounters with PETA, Victoria’s Secret previously eliminated Angora rabbit hair and alpaca fleece.