VENUS WILLIAMS LAUNCH NEW VEGAN PROTEIN POWDER
Incredible tennis champion Venus Williams is dispatching another line of plant-based protein powders under her image Happy Viking. The Happy Viking Superfood Plant Nutrition Powders contain 20 grams of plant-based protein per serving and are deliberately formed with useful parts, for example, energy-boosting MCT oil, mind-boosting omega-3s, one billion probiotics for stomach health, and collagen-boosting ingredients.
The Superfood Plant-Based Protein Powders also contain 50 other entire food fixings to give ideal nutrition, including okra, camu, pomegranate, kale, mangosteen, and carrots.
“I’ve found that plant protein is what works best for my body and overall health. I truly believe the better fuel you drink and eat, the better you perform and feel,” Williams told VegNews. “Since switching to a plant-based diet, I’ve seen the benefits for my body, mind, and performance firsthand, and that’s why I’m so excited for people to try the Happy Viking Superfood Powders.”
The vegan protein powders are accessible in Vanilla Bean, Triple Chocolate, Strawberry Smoothie, and Greena Colada enhances in multiserve compartments through the Happy Viking site and Amazon.
While numerous protein powders available depend on whey as a key fixing, Williams’ Happy Viking was explicitly detailed without the dairy-determined fixing to convey high-level nourishment without hurting animals or the climate. “We really believe in promoting and supporting others on their journey to be healthier with a plant-based lifestyle that also doesn’t impact our environment as much as dairy,” Happy Viking co-founder Neel Premkumar told VegNews. “Dairy milk production utilizes a significant amount of land, fertilizer, and water to grow food for cows, and the cows themselves generate a significant amount of methane, which is more harmful to the environment than carbon dioxide.”
Instead, the brand chose to use peas as a much more environmentally friendly protein source that is comparable to dairy when it comes to protein, omega-3, and calcium content. “Peas often grow without irrigation and are easily rotated by farmers, naturally fixing nitrogen in the soil and reducing the need for artificial fertilizers,” Premkumar said. “Growing peas require up to six times less water than almonds, and peas have a much smaller carbon footprint than dairy.”
Williams dispatched Happy Viking—the name of which addresses her own hero soul. Made in association with Dyla Brands, Happy Viking is intended to help full body and mind wellbeing and at first, dispatched with vegan nourishment shakes in Vanilla Bean and Triple Chocolate flavors. They were all sold out within 24 hours of launch.
To additionally promote plant-based living, Williams is a financial backer in, and ambassador of, vegan market PlantX.