A 4,500-square-foot vegan supermarket and bistro just opened in San Diego, CA. XMarket is the United States lead area for PlantX, an advanced online shop that aims to be the vegan version of Amazon.

Situated in the Hillcrest area, the new retail space stocks vegan products from famous Canadian and US brands—including nearby vegan brands like Kula Ice Cream, Tracy’s Real Food, and San Diego Tempeh.

They offer same-day delivery accessible through UberEats and Postmates.

The market conveys a variety of vegan products past food, including beauty care products, wellness items, and indoor plants.

The space likewise incorporates another XMarket bistro and sandwich shop offering cappuccinos, oat milk lattes, and tea.


They store offer different plant-based lunch choices cautiously prepared by vegan chef Matthew Kenney.

They also have waffle-based avocado toast; caprese with Miyoko’s Creamery mozzarella, tomatoes, arugula, and pesto on a focaccia bun. Bánh mì with braised tempeh, scallion mayonnaise, salted carrots and daikon, cucumbers, and cilantro.

The bistro likewise serves baked goods from local bakeries.

Furthermore, staff has been trained by nutritionist Kelly Irwin to address inquiries regarding the plant-based way of life.

All sorts of educative materials are consolidated all through the space with videos, recipe cards, and nutritional information shown, alongside item packages to combine with the recipes.


Vegan store grows across North America

The San Diego store joins two other physical locations of XMarket—one in Squamish, BC, and the other in Venice, CA.

The company aims to be in each significant city across Canada—including Vancouver, Toronto, Montreal, Calgary, Edmonton, Ottawa, and Victoria before the year’s over.

PlantX likewise hopes to sell in excess of 100 franchise locations.

“It was always our intent to build New Deli into the ultimate plant-based convenience store brand and ultimately align with a growth partner to expand it through various global markets, rather than grow it on our own,” Kenney told VegNews.

In August PlantX extended the organization’s contributions to incorporate a meal delivery service, XFood, through its internet platform.

XFood started as an experimental run program offering three-day dinner plans with dishes, for example, breakfast burritos, mushroom alfredo, and mushroom adobo, alongside cold squeezed juices, pastries, and snacks with delivery in the Los Angeles region.


PlantX has had an aggressive development technique since it was initially dispatched in 2019.

The company is listed on the Canadian Securities Exchange under the image “VEGA and they also applied to list its shares on the NASDAQ as a component of its procedure to venture into the United States.