Leading UK plant-based pet food company Omni this week announced a partnership with one of the biggest pet retailers worldwide, Fressnapf, a well-known German brand. Declared to be the largest pet product retailer in Europe, Fressnapf employs about 8000 people across 12 European countries and has over 1400 stores.
With this partnership, Omni will be able to reach the large online customer base of Fressnapf and offer its cutting-edge dog food products, which are made from proteins found in plants, yeast, and algae.
This is a noteworthy accomplishment for the British brand Omni, as it signifies a major endorsement and a step towards mainstream recognition for Omni’s commitment to sustainable and health-first practices.
The Omni product line, which includes highly sought-after functional treats like Peaceful Dogs, Supported Joints, and Sensitive Tummies, as well as their specialized dry lifestage diets for puppies, adults, and senior dogs, will be available on Fressnapf.
Double consumer retention rates
In January, Omni started a Seedrs crowdfunding campaign that broke previous records for its category by exceeding the goal in just 15 minutes after it went live. Since then, the business has seen an amazing 70% increase in sales, and after a year of research and development, it recently unveiled a line of wet foods with a meat style.
The line began with beef and chicken-style options that came in a can that could be eaten as a complete meal or as a sachet topper to be added to dry food.
Customer retention rates have doubled for the company since peer-reviewed research highlighting the Omni diet’s health benefits was published. As a result of their dogs‘ noticeable health improvements, more customers are sticking with the Omni diet for longer periods.
Dr Guy Sandelowsky, co-founder of Omni, comments, “This launch is an important milestone for the entire alternative protein pet food movement as it demonstrates the growing mainstream interest in Plant-based and other alternative protein dog food. Retailers and consumers are finally waking up to the fact that plant-based pet food can be just as healthy if not healthier than traditional meat-based products with a fraction of the environmental impact of the meat industry. “