VEGAN CHEESE BRAND SIMPLY V TO LAUNCH IN THE UK
At the Plant Based World Expo in London, the German vegan cheese company Simply V made its first significant showing in the UK.
The company has announced that it would begin operations in the UK in March 2023 after presenting its cheeses at the occasion, which is Europe’s largest trade fair for plant-based products. Five products will first be offered: a mature cheddar-style block, two types made for grating and spaghetti, and gourmet slices in the flavors Mild and Intense.
The vegan cheese will initially be available only in the UK.
Almonds and a select few additional ingredients are used to make Simply V’s cheeses. In addition to being available in Austria, Switzerland, the Benelux region, and Scandinavia, they are the market leader in Germany.
Extremely Popular Cheese Substitutes
A representative poll of German customers conducted last year revealed that 12% of them had tried Simply V goods, with sales increasing by double digits. Between 2019 and 2020, the company’s user share increased significantly—by a whopping 49%—and is now more than twice as high as that of any rival brand.
Caroline Zimmer of Simply V stated to vegconomist in 2020, “We were the first to make dairy substitutes attractive for classic food merchants, therefore getting them out of their niche existence.”