Eye-catching anti-dairy billboards have appeared on one of the busiest stretches of motorway in the UK which aim to reach over 1.6million people over the course of the campaign.
Many people are unaware that approximately 95,000 male calves are killed every year, as a useless by-product of the dairy industry, simply because these baby boys can’t give milk they are treated as trash and disposed of just after birth.
That’s why as part of Viva!’s Scary Dairy campaign, they’re focusing on “the dairy industry’s TRASH”, the male calves, throughout October.
In order to reach as wide an audience as possible with the message, the charity has erected eye-catching anti-dairy billboards on one of the busiest stretches of motorway in the UK to target commuters traveling both northbound and southbound on the M5 near Birmingham.The 7.5 metre high billboards, which are expected to reach an estimated 1.6 million people over the two week period they will appear on the motorway, feature the image of a young calf alongside the message: “95,000 male calves shot in a year – the dairy industry’s trash.”
As well as sharing the vegan message via billboard posters, Viva! has also created YouTube adverts (directed by vegan media outlet Plant Based News) and will be holding street actions throughout OctobeThe street action events are set to take place across eight UK cities from Glasgow to London and will feature an eight-foot-tall inflatable milk carton in a bid to attract passers-by into discussions about the problems surrounding the dairy industry, with the hope that it will spur them to opt for plant-based alternatives to dairy products.
The street action events will take place in the following locations this October:
London Leicester Square: October 5
Bath Union Street: October 11
Sheffield Parkway: October 19
Glasgow Sauchiehall Street: October 20
Manchester Market Street: October 21
Oxford Cornmarket Street: October 24
Nottingham City Centre: October 27
Birmingham Centre City Tower: October 31r.
Viva! discovered that an astounding 95,000 male calves were shot in the head during 2015 – the latest figures available from the industry and published this year. All newborn babies are taken from their mothers – the baby bull calves shot as a useless by-product, or sold for veal; the baby girls kept in solitary confinement for up to eight weeks before eventually replacing their mothers in the milking herd.
Original article is published on : Vegan Food And Living.