UK VEGAN BRAND MEATLESS FARM EXPANDS TO AUSTRALIA

This month, United Kingdom-based vegan brand The Meatless Farm Co. extended its diffusion to Australia. The organization made its entrance in Sydney through wholesaler Bidfood Botany and in different pieces of Australia through Decade Foods.

Sydney burger shop Suburgia will be the first to offer Meatless Farm vegan products on the menu, highlighting its vegan burger patty as a feature of the diner’s Magnificently Meatless burger of the month and its vegan sausages inside gourmet wieners.

“We’re committed to creating plant-based meats that deliver on taste, texture, and nutrition,” Meatless Farm Founder Morten Toft Bech said.

“We’re thrilled to be entering Australia in partnership with Decade Foods. More and more Australians are looking to reduce the amount of meat they’re eating, for both health and environmental reasons, and this shows no sign of slowing down.”

Following two years being developed, Meatless Farm made its retail debut at 600 Sainsbury’s general stores over the UK in 2018 before growing its vegan product offering to Whole Foods Markets over the United States in August 2019.

This year, the organization detailed a 149 percent spike in deals during the Veganuary.