THE LAUGHING COW UNVEILS VEGAN CHEESE
In the United States, The Laughing Cow has announced the release of two vegan flavors of its famous cheese wedges.
Bel Brands USA owns the brand, which is known for its triangular-shaped snacking cheeses. They come in a round box and are individually wrapped in foil.
The vegan cheese versions, which will be available in original and garlic and herb flavors, will be designed and packaged similarly.
They will be available this month at Whole Foods stores across the United States for $5.49 per eight-wedge pack.
Each is based on almond milk and contains coconut oil, sunflower oil, pea protein, and seasonings. They are also vitamin B12 fortified.
“By expanding our portfolio and entering strategic partnerships, we are able to act on and embrace key insights, live responsibly, and provide delicious food that enables people to lead a good life,” said Florian Decaux, Bel Brand USA’s plant-based acceleration director, in a statement.
Bel Brand USA has also introduced a dairy-free version of Boursin, one of its other cheese brands.
The Laughing Cow and Boursin join the ranks of Babybel, Cathedral City, and Philadelphia in embracing the ever-expanding plant-based market.
DAIRY-FREE CHEESE IS ON THE RISE
By 2030, the vegan cheese market is expected to be worth $7.10 billion.
Vegan products have grown in popularity in recent years as consumer awareness of the ethical and environmental costs of cow farming has grown.
Customers are now spoiled for choice when it comes to plant-based milks, yoghurts, and ice creams, in addition to cheeses.