UK market chain Tesco in a statement to Plant-Based News has affirmed that it is propelling a prepared to-eat vegan sausage product introduction one week from now – and has uncovered some more subtleties.
A representative revealed to PBN that the roll will be accessible from the instore bread shops of 624 stores across the nation from Monday, April 22.
Called the Tesco Meat Free Sausage Roll it will retail for 75p. The official vegan product depiction says it is ‘puff cake loaded up with a soy-based Lincolnshire style sausage, prepared with sage and onion’.
The news was at first uncovered on Instagram by Accidentally Vegan UK, which said it couldn’t uncover its source, yet imparted a picture of the item from the store’s record, which is utilized by representatives working in the pastry kitchen.
Accidentally Vegan UK hypothesized that Tesco was ‘motivated by the Greggs impact’ – referencing the high road bread kitchen’s fervently discussed dispatch of its vegan sausage roll prior this year.
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BREAKING!!! New vegan sausage roll coming to Tesco in-store bakery next week ? This is so new, we're sworn to secrecy on our source on this one?? ...think @tescofood are feeling inspired by the @greggs_official effect?? #vegantakeover #vegansausagerolls ...should we also tag @piersmorgan? ??Advertisement
The vegan sausage roll was propelled on January 3 out of 900 stores, pulling in enormous measures of consideration in the media, just as turning into the focal point of a superstar push including Piers Morgan, who claimed to upchuck in the wake of inspecting the move on TV.
The bite was so prevalent, it later has taken off to the majority of Greggs’ 1,850 stores over the UK.
“It’s taken us by surprise quite how much excitement it has created,” Roger Whiteside, Chief Executive at Greggs, said:
“We’re not giving out numbers – it’s in the hundreds of thousands – but it is the fastest selling new product we have launched in six years. It’s literally flying off the shelves.
“We didn’t know if it would sell or not. Now we know it’s selling out we need to get it out there. The priority is to get it into existing shops, and then the other shops who didn’t get it will get it. We are pulling out all the stops to get it out there as quickly as possible.” he finishes his statement for PBN.