Tate’s Bake Shop debuts vegan cookies for the first time.
The well-known NY-based treat brand states it is perhaps the best choice the organization has at any point made.
Tate’s Bake Shop, a cookie brand known for its slim baked and firm treats, has delivered its very first line of vegan cookies.
The new products, accessible in Chocolate Chip and Vanilla Maple, are made with plant-based butter to reproduce the rich and buttery flavor Tate’s has become popular for.
Established as a small business in Long Island, New York, Tate’s was bought by food aggregate Mondelez International in 2018 for $500 million.
The company’s vegan launch comes 10 years after it initially introduced gluten-free options to its cookie offerings. Lauren Sella, Tate’s chief marketing officer told The East Hampton Star the move “was one of the best decisions we have made as a company,” and added that a vegan cookie was “an obvious next step.”
Sella says the recipe was painstakingly tried and refined until it fulfilled Tate’s particular standards, and that the cookies are vegan and kosher certified. The new cookies can be bought online through Tate’s site or Amazon, and can likewise be found in select local supermarkets. It’s planning a Whole Foods Market released at the end of December.
“As a brand that is committed to delighting its consumers with delicious new treats, we are very excited to be launching a vegan variety of our cookies,” Sella said in a press release.
“Tate’s remains committed to providing uncompromising craft-baked quality with all products while meeting the evolving tastes of our customers.
We hope that Tate’s premium vegan cookies will appeal to the many incorporating plant-based foods into their choices.”