Tesco has increased its pet food range, however not in the manner in which shoppers may anticipate. The UK’s biggest grocery store chain has presented its first scope of vegan dog food.
Something like three meat-free snacks for dogs are on offer, according to Tesco’s website.
This incorporates Denzel’s Plant-Based Bites For Dogs, made with fixings like peanut butter, banana, carrot, and kale. They’re hand-baked, grain-free, and free from artificial colors, flavors, and sweeteners.
Good Boy’s Chompers Bone, a plant-based dental bone, is made with pumpkin, peas, and sweet potato.
Furthermore, Scrumbles’ Softies Vegan Training Treats include oat, pea, and sweet potato flour, just as dried apple and seaweed.
Tesco is now offering plant-based gluten-free and gut-friendly pet treats made by Scrumbles, an ethical pet food start up company formed by Jack Walker and Aneisha Soobroyen who two years ago went on Dragon’s Den but turned down an investment offer of £60,000.
Scrumbles’ Jack Walker Says Millennials Are Driving The Movement.
“The increase in pet ownership is being driven by Millennial pet parents who are increasingly conscious about giving their cats and dogs natural, high-quality food that is not only healthier but also good for the planet,” Walker said, per a Tesco news release.
Amelia Austin is Tesco’s pet category buyer. Speaking about the sector, she said, “Another growing trend is the humanization of pets, as we all increasingly consider our cats and dogs to be part of the family, which has led to a 16 per cent increase in premium pet food sales.”