The launch is significant because Spain is a major seafood consumer. Seasogood co-founder Michael Luesink expressed pride on LinkedIn that the product could help to replace conventional fish.
Seasogood debuted in the Netherlands in 2021, claiming to be the country’s first plant-based canned tuna. It is now sold alongside conventional tuna in almost all major Dutch supermarkets.
The tuna substitute is produced in the Netherlands using soy, seaweed, algae, and flavorings like sea buckthorn berries. It is a source of protein and omega-3 fatty acids that is said to be minimally processed and free of preservatives. Seasogood recommends using tuna in dishes like salade niçoise, pizza tonno, and bruschetta.
According to reports, the plant-based seafood market is exploding, with a 28% CAGR expected to reach $1.3 billion by 2031. Meanwhile, data show that consumption of conventional canned tuna is declining, owing in part to concerns about the high mercury content.
With 28% of the world’s fisheries overfished or depleted, and 90% of large predatory fish such as tuna vanishing from the oceans, a shift to plant-based alternatives will be critical to helping preserve important ocean ecosystems.
“The seas have protected us from the biggest impact of global warming,” say Seasogood’s founders. “Now is the time for us to protect the seas.”