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PAMELA ANDERSON WEARS VEGAN HOODIE FROM THE LUXURY VEGAN CLOTHING LINE

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High-end, ethically made fashion is available from the German vegan clothing company Giulia & Romeo. Organizations that support animal welfare receive 100% of the company’s sales profits.

Celebrities like Giulia & Romeo include model and actress Pamela Anderson, who is well-known for advocating a vegan lifestyle. Anderson was recently seen in Central Park, New York, sporting a black hoodie from the brand, with the word VEGAN printed in large white letters on the back.

Instead of being mass-produced, many vegan clothes are made in small, limited edition runs; this contrasts with fast fashion, which uses a lot of resources and contributes significantly to global carbon emissions. Each collection is produced in Germany, and the brand has received support from groups such as PETA and Animal Equality.

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“Integrity, consciousness, ethics. Those are the values I stand for,” said Daniela Brunner, founder of Giulia & Romeo.

A Leader In Innovation

Vegan fashion is huge; in September of last year, the international marketplace Immaculate Vegan successfully raised over £300,000 through an oversubscribed funding round. It happened after the platform generated £218,000 in revenue and over £1.12 million in gross sales in a single year. The market for vegan footwear is currently valued at $40.9 billion and is projected to expand through 2030 at a compound annual growth rate (CAGR) of 7.98%.

“Giulia and Romeo is at the vanguard of innovation. But more than that, its heart is ethical vegan innovation, as is the heart of its founder, Daniela Brunner. We are honored to receive donations from this compassionate, wonderful brand and to call Daniela an activist and friend,” said Animal Equality founder Sharon Núñez.

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Giulia and Romeo can be purchased online as well as at its physical store, which is situated at Munich’s Maximilian St. 6.