Photo credit: PETA

Online Fashion Retailer Boohoo Pressured by Vegan Activists to Ban “Cruel Wool” Again


In February, Boohoo — which possesses the brands Nasty Gal and PrettyLittleThing — turned into the absolute first UK standard retailer to boycott wool because of animals welfare concerns, which was complimented by vegan activists and different supporters of cruel free style.

Vegan Wool From Coconut Waste

In any case, the online fashion retailer changed its mind just a couple of hours after its declaration, saying that it “keeps on surveying all alternatives as a major aspect of its continuous pledge to an increasingly economical future.”

“We are committed to ensuring the wool used in our supply chain comes from good practice and meets high levels of animal welfare. We will continue to use wool as a sustainable material,” He added.

The move angered vegan community  and different consumers who need cruel free style as the wool business has been turned out to be savage — as found in PETA’s 11 reports of 99 wool industry offices on 4 continents, where workers were observed to manhandle the animals.


PETA individuals — wearing sheep covers and holding signs saying  “Boohoo ban cruel wool” and “Sheep kicked and beaten for wool”— dissented outside the Boohoo home office trying to persuade the design retailer to remain by its unique choice to boycott wool as it is as of now mindful of the cold-bloodedness delivered on sheep in the wool business.

Beside the 11 reports, PETA likewise discharged the first-ever film showing sheep in farms across England and Scotland being punched in the face, beat with electric clippers, and stamped on their heads and necks.


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