MELIBIO’S VEGAN HONEY WILL LAUNCH IN EUROPE NEXT YEAR
MELIBIO’S VEGAN HONEY WILL LAUNCH IN EUROPE NEXT YEAR
The retail sale of Melibio’s Vegan honey will begin in European shops the following year; Narayan’s goods are offered in more than 75,000 shops throughout the continent. With the launch of the product, vegan honey will make its debut on the European market.
Melibio, a company established in California, creates bee-free honey that looks, tastes, and performs like regular honey using plant-based components and cutting-edge technology. Even plant pollen is present, but without any negative effects on bees.
BEE-FREE HONEY
While pollinating plants that account for 35% of the world’s crop production, bees are essential to our food chain. Honey removal is stressful for hives and frequently fatal. Other dangers to bee populations include colony collapse disorder, which has destroyed hives all over the world. The European Union has banned the neonicotinoid class of pesticides as a result of evidence linking their decline to conventional agricultural pesticides and herbicides.
Only one year has passed since Melibio unveiled its initial honey prototype before making the European announcement.
Since its founding in 2020, Melibio has raised $7.2 million; it concluded a $5.7 million seed round earlier this year. The company wants to make honey that doesn’t contribute to the decline of biodiversity.
The business was given a spot on TIME Magazine’s list of the top 100 innovations of 2021.
MAKING HONEY PRODUCTION EASIER
In a statement earlier this year, Darko Mandich, co-founder and CEO of MeliBio, said,
“We know that science can produce delicious and nutritious honey, which is molecularly identical to traditional honey, at no cost to our precious bees.
At MeliBio, we are here to introduce certainty in the supply chain and help companies simplify their honey sourcing, while making their honey-based formulations sustainable and delicious. Together with our clients, we can make the future of honey better, for both humans and for bees” said Mandich who worked in the honey industry prior to launching Melibio.
“Being part of the honey industry for eight years helped me to understand all the challenges ranging from the broken global supply chain to issues of adulteration and most importantly, large-scale die-offs that threaten 20,000 bee species,” Darko Mandich, the co-founder, and CEO of Berkeley, California-based MeliBio, told Green Queen in 2021.
“If we don’t bring sustainability through innovation into this industry, it could seriously harm bees and humans. So I decided to move from Europe to California and join the emerging community that is working on producing animal products just without the animals.”