Kroger Introduces Vegan Bleeding Burger to 2,000 US Locations

American store chain Kroger will soon convey Don Lee Farms’ vegan Organic Plant-Based Burgers in the meat aisles of 2,000 locations over the country. Beginning in May, the burger will likewise be sold at Ralphs, Dillons, King Soopers, Fry’s, QFC, and Fred Meyer markets.

The burger—produced using a mix of beans, seeds, and beet squeeze that sizzles on the flame broil and “drains” simply like genuine hamburger—first propelled in February 2018 at Costco stores across the country and sold 1 million units inside 60 days.

“Working with Kroger has been a priority for us in our pursuit to expand to where our customers want us to be,” Don Lee Farms President Donald Goodman said. “With the addition of Kroger, we are bringing the fastest growing burger of its kind to nearly 2,000 locations in the United States. With both private label and branded, we are now in over 8,000 retail markets.”

In January, Don Lee Farms reported a worldwide extension of its vegan burger into 15 nations in Europe, South America, and the Caribbean. The organization’s burger joins a developing business sector of comparative plant-based burgers picking up prevalence around the world.

This month, contender Beyond Meat—which delivers the prevalent vegan Beyond Burger—reported that its most current vegan product, vegan ground beef hamburger, will be accessible in retailers this year.