Vegan chicken nuggets sold out at fast food chain KFC in Shanghai, China inside one hour of its dispatch. KFC started testing plant-based chicken strips at three areas in China (Shanghai, Guangzhou, and Shenzhen) temporarily from April 28 to April 30.
The chunks—which are made by agribusiness corporation Cargill—were accessible for buy from April 20 to April 23 through a presale coupon estimated at 1.99 yuan ($0.28) for five bits of plant-based chicken.
Clients in Shanghai bought the presale coupons inside an hour of dispatch and in excess of 7,000 coupons were sold over the four-day time frame.
“We are committed to embracing innovation and continue to delight and surprise our customers with tasty products,” Joey Wat, CEO of KFC parent company Yum China, said. “
The test of KFC’s Plant-Based Chicken Nuggets caters to the growing market in China for delicious alternative meat options on the go.
We believe that testing the plant-based chicken concept with one of our most iconic products will take this increasingly popular meatless trend to a new level.”
After the fruitful preliminary at KFC, Cargill reported that it will dispatch new vegan product brand PlantEver to both on the web and offline retailers toward the end of June and furthermore extend its plant-based meat items to the foodservice division.
Vegan chicken dispatches at KFC locations worldwide fared comparably well, including the United States.