H&M Launch New Peta Approved Vegan Collection
Retail corporation H&M just revealed its new vegan collection that highlights the best in animal-free design.
The retailer’s new “Co-Exist” collection is supported by (PETA) and highlights menswear, womenswear, and childrenswear, all made to highlight options in contrast to animal materials normally utilized in fashion.
Inspired by ’90s partywear, the collection was made to help modern city nomads make a wardrobe that works for urban city nights and early morning nature climbs, all while placing advancements in animal-free fabric at the cutting edge.
“We designed this collection for modern urbanites, those who love the social hubs of city life but equally crave weekends spent wearing their waterproof rubber boots immersed in nature,”
H&M Senior Designer Malin Dubois said in a statement.
“We’re proud to be able to unite two passions: versatile, fashion-forward design with more sustainable PETA-approved alternatives to animal-derived materials.”
Features of the collection incorporate puffer coats produced using FLWRDWN.
Vegan option in contrast to cold-bloodedly generated goose down that is produced using wildflowers;
Vests made from VEGEA, a vegan leather produced using the byproducts of the wine business;
Lopsided skirts are produced using ECONYL, a material made totally from waste like old rugs, fishing nets, and modern plastic.
Large numbers of the collection’s T-shirts bear slogans, for example, “speak up for animals”
The intention is to help the work of PETA and other animal rights groups.
The collection likewise incorporates H&M’s first vegan cosmetics products as lipsticks and eyeliner.
They are certified vegan by the United Kingdom’s The Vegan Society.
Loaded with reduced goats, cows, and ponies, the publicizing pictures for H&M‘s new vegan collection were shot by Johnny Dufort and styled by Alexandra Carl at the Hillside Animal Sanctuary in Norfolk.
“Much of our work at PETA is accomplished by forming positive relationships with companies such as H&M as we strive to end the use of animal-derived materials,” PETA Corporate Responsibility Manager Laura Shields said in a statement.
“We’re thrilled to partner with H&M on a collection that features fabulous vegan designs that are kinder to the planet and to the animals who live on it.”
The Co-Exist collection will be accessible worldwide through H&M’s website and at select stores beginning November 4.
“The ‘Co-Exist Story’ collection epitomizes our ongoing commitment at H&M to exploring innovative alternatives to animal-derived fabrics while still offering our customers cutting-edge vegan fashion,” H&M Creative Advisor Ann-Sofie Johansson said in a statement.
“H&M and PETA have enjoyed a positive dialogue throughout the project, and we are proud to support the valuable work that PETA is doing every day.”
PETA corporate responsibility manager Laura Shields added: “Much of our work at PETA is accomplished by forming positive relationships with companies such as H&M as we strive to end the use of animal-derived materials.
“We’re thrilled to partner with H&M on a collection that features fabulous vegan designs that are kinder to the planet and to the animals who live on it.”