A fully vegan version of Heinz’s well-liked Christmas Dinner Big Soup dish, which was out-of-stock last year, has been released.
Heinz said it wants to “ensure that even more people than ever may enjoy what is swiftly becoming a seasonal favorite” with the announcement.
A thick gravy, plant-based sausage, stuffing balls, and root vegetables make up the newly created vegan meal. It follows the October release of plant-based mince and burgers by Heinz, a sign that the company is embracing the rapidly expanding vegan sector.
According to Heinz Soup’s marketing manager Bahar Kiransa, “after last year’s reaction to Heinz Christmas Dinner Big Soup, bringing it back again this year was a no brainer.”
“We’ve been hard at work all year perfecting our recipes for both the meat and vegan versions. We are particularly proud to be introducing the vegan version this year, as everyone deserves to be able to try the delicious flavors of our much-loved Heinz Christmas Dinner Soup.”
The meat-filled version from the previous year reportedly had tremendous public support and quickly sold out. Additionally, it attracted famous admirers like Drew Barrymore.
She might prefer the vegan recipe since she identifies as a flexitarian and represents Quorn.
Vegan Christmas food is rising
According to a survey from 2021, 71% of Millennials intended to have a vegan Christmas. The survey was commissioned by vegan egg company Eat Just, Inc. and involved 2,000 Americans
The vegan-friendly Christmas offerings from last year were undoubtedly the best to yet, but 2022 is already on track to surpass them.
Asda just unveiled its largest-ever plant-based holiday line, which includes 97 food items. Customers can pick from vegan turkey, chocolate holiday ornaments, and even plant-based brie with sweet chili dip.
The holiday lineup has also been revealed by Marks and Spencer. Both traditional Christmas favorites and plant-based reindeer buns are available to vegan consumers.