Hailey Bieber is launching a beauty brand in 2022


The 24-year-old model and celebrity Hailey Bieber, who is married to pop celebrity Justin Bieber, first indicated the dispatch of her own skincare brand on a scene of Demi Lovato’s podcast, 4D with Demi Lovato.

“I’m going to step into the beauty world. And I’m starting a company which has been really exciting,” said Bieber.

She has affirmed that the new line will be coming in 2022. In a Q&A posted on her YouTube channel, Bieber reacted to an inquiry concerning her new brand:

“OK, I’m not going to be shady about it. Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I am very excited.”


Bieber hasn’t released some other insights regarding her new organization. An Instagram account under the same name has effectively amassed in excess of 30,000 supporters. 

On Lovato’s podcast, the model uncovered she needs the brand’s products to be budget-friendly. “I want to make products that people can get their hands on, that are affordable, that they can enjoy that really work,” she said. 

Credit: ( @haileybieber )

The model and skincare obsessive is reportedly launching her own line, Rhode

Taking into account that Bieber follows a mostly plant-based eating regimen and has a skincare routine that highlights cruelty-free products, it’s likely the brand will also be cruelty-free and vegan. 


“Over the past 2 and ½ months, I completely cut meat other than fish out of my daily eating and have been sticking to more vegetarian/vegan dishes,” she said earlier this year.

“I have never felt better! Feel so clear and energetic. Just sharing for anyone who may be thinking about cutting out meat.”

The new skincare brand wouldn’t be Bieber’s first introduction to the beauty business. She’s the face of cruelty-free, clean beauty brand BareMinerals and has served as a ​​L’Oréal ambassador. 


She additionally teamed up with Australian beauty brand ModelCo to deliver her own 22-piece cosmetics assortment. 

However, her most recent beauty adventure will focus on inclusivity. “Individuality means everything to me,” she explained to Lovato.

“I think there’s been a lot of important conversations that have started over the last year two years, probably more so in the last year, where there was a big discussion about representation,” she continued.

“Different ethnicities, different body types… And I really want to embrace being myself and want to celebrate people for being themselves.”