Essentially, the meat business’ endeavors to disregard sustainability concerns by siphoning millions into advertising.
Greenpeace, which works in excess of 55 nations, took to social media to begin a discourse about the issue.
“Care for some lies with that steak?” Greenpeace wrote to its 3.9 million Instagram followers.
“The world of meat marketing is a happy place. It’s dominated by the color green and populated with idyllic farmhouses and free-range animals on lush pastures.
However, behind this carefully constructed dream the meat industry is selling us, lies a different reality: from climate change to forest fires to human rights abuses, the global industrial meat industry leaves a trail of destruction all over the world,” the organization wrote.
The 7 myths of Big Meat’s Marketing
The post agrees with the new study by Greenpeace Denmark. The paper observed that a key part of the animal meat industry is revolving their advertising effort campaigns around seven “myths.”
These include statements like “meat is good for you,” “eating meat brings people together,” “eating meat is about freedom and choice,” and “eating meat is a patriotic act,” as indicated by scientists.
Corporations are inclining toward other bogus explanations as well, including: “meat is important for the environment arrangement, not the issue,” “eating [ red ] meat makes you to a greater degree a man,” and “great ladies plan and serve meat to their family.”
Greenpeace brings up that these fantasies frequently target vulnerable groups, such as children who may not yet have the ability to appropriately filter the messages they receive from promotions.
What’s more these methodologies are not new. “The marketing playbook used by the meat industry is no different from the one deployed by the tobacco or alcohol industries in the last decades,” Greenpeace wrote.
“Advertising of tobacco and alcohol has been highly regulated for the well-being of society.
Shouldn’t it be about time to also start regulating advertising for the well-being of the whole planet and apply similar restrictions to meat marketing too?”