golden retriever super bowl ad

Golden Retriever’s Owner Bought A $6M Super Bowl Ad To Thank The Vet For Saving His Life


“I’m like, ‘I’m not putting that dog down,'” said WeatherTech CEO David MacNeil, in a statement for NBC news. His dog, Scout, was saved by the University of Wisconsin’s veterinary school.

His dog was given a month to live. In any case, his guardian, who couldn’t acknowledge that outcome, is presently expressing gratitude toward the veterinary hospital that spared his darling pet by taking out a $6 million Super Bowl promotion. 

David MacNeil’s 7-year-old golden retriever, Scout, collapsed in summer 2019, and a veterinarian revealed to him the pooch had malignant growth and one month to live, according to NBC Madison, Wisconsin partner WMTV. 

golden retriever dog

“There he was in this little room, standing in the corner… and he’s wagging his tail at me. I’m like, ‘I’m not putting that dog down. There’s just absolutely no way,” said MacNeil, who is the owner and CEO of WeatherTech, a car accessories company. 

He took Scout, who serves as his company informal mascot, to the University of Wisconsin School of Veterinary Medicine. 

The canine had a one percent possibility of survival, however, specialists at the veterinary school treated Scout with aggressive chemotherapy and radiation that almost destroyed his tumor. 


MacNeil was so appreciative he took out the promotion, a 30-second spot called “Lucky Dog” that opens with Scout running on the beach and recounts to the narrative of his survival. 

The spot urges watchers to give donations to the veterinary school’s research.

golden retriever dog chemo

The dean of the school revealed to WMTV that the advertisement is useful for veterinary research all in all and for malignant research look into that can likewise benefit human health. 


“This is an amazing opportunity not only for the University of Wisconsin–Madison and the School of Veterinary Medicine but for veterinary medicine worldwide,” said the dean, Mark Markel.

Research into animal cancer often informs how doctors understand cancer in people, he said. “So much of what’s known globally today about how best to diagnose and treat devastating diseases such as cancer originated in veterinary medicine”

MacNeil said he trusts the spot benefits a few. 

“I hope it has a positive impact on cancer for animals and people, all over the world.”


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