ELSE NUTRITION’S VEGAN CEREALS FOR BABIES & TODDLERS NOW AVAILABLE AT OVER 7,000 LOCATIONS IN THE US

According to a recent announcement from Else Nutrition, two of its vegan products, Baby Super Cereal and Toddler Organic, are now available in more than 7,000 CVS Pharmacies, the biggest chain of pharmacies in the US. Since last month, 440 Loblaws stores—Canada’s largest retailer—have started carrying its Toddler and Kids Shake SKUs.

This growth comes after Toddler Organic’s successful debut in 1,040 retail locations in September 2022. According to the company, Else’s Baby Super Cereal is the most popular baby cereal on Amazon. It is also the first American baby cereal without heavy metals to receive a Clean Label Purity Award.

The cereals that have earned the Clean Label certification don’t have any soy, gluten, or animal products in them. The company claims that the products are full of important vitamins and minerals like calcium, iron, and vitamin D.

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“We are thrilled that the nation’s largest pharmacy chain is expanding the availability of Toddler Organic and Super Cereal to more locations. Else Nutrition has reached an important milestone with this because it represents a significant step in making our product more widely available, according to Hamutal Yitzhak, co-founder and CEO of Else.

“Our goal has always been to provide a healthy, plant-based option for all parents looking to nourish their children, and we are proud to partner with this prominent pharmacy chain to make this a reality.”