COCA-COLA LAUNCHES VEGAN SOFT SERVE ‘LUMI ‘ IN AUSTRALIA
Coca-Cola Amatil—the approved wholesaler and bottler of Coca-Cola items in the Asia Pacific area—announced on Twitter about their new vegan delicate serve brand LUMI crosswise over Australia.
The new vegan line replaces its current Perfect Fruit Company and is accessible in coconut, mango, and blended berry flavors.n coconut, mango, and mixed berry flavors.
“Australia is a premier market for soft serve,” Rebecca Matchado, the general manager of Amatil’s Perfect Fruit Company, said.
Mmmm... Australia's "guilt-free" soft serve comes to market! Learn more > https://t.co/JILwoysmag #LUMI #cocacolaamatil #ccl pic.twitter.com/a9noris4Ix
— Coca-Cola Amatil (@CocaColaAmatil) May 9, 2019Advertisement
“One recent study found we were second in the world as ice cream lovers, behind Norway. But we’re also health-conscious, and keen to reduce our intake of sugar and fat. That’s why LUMI is the right product at the right time—an alternative for ice cream and one that’s dairy-free, low-sugar, and just 75 calories a serve, which is fewer calories than an apple.”
Ms Matchado said the fruit in LUMI was 100 per cent sourced from the Goulburn Valley, with the finished vegan product also made locally at Kyabram. Current flavours include coconut, mango and mixed berry. Colourings are cruelty-free and flavours are from all-organic natural ingredients.
The brand is concentrating its appropriation on food courts, amusement parks, vacation spots, airplane terminals, and juice bars. LUMI stays true to all the credentials of Perfect Fruit, under a broader, better for you proposition,” Matchado said in an official statement.
“Over coming months, keep an eye out as we launch new flavors, new formats, and enter new channels to bring LUMI to life in new and exciting ways.” she finishes his statement.