BURGER KING PARTNERS WITH VEGAN BACON BRAND LA VIE
Burger King’s vegan bacon cheeseburger will feature rashers made by La Vie, a company that is collaborating with the fast-food chain to develop new meat-free options.
Burger King has announced a partnership with vegan bacon company La Vie, which will result in the introduction of new vegan options across the UK.
The fast-food chain, which aims to be 50% plant-based by 2030, has announced that a vegan bacon cheeseburger will be available in its UK restaurants on January 4, 2019.
Its new plant-based options follow the success of its flagship meat-free restaurants, which opened earlier this year in London and Bristol.
According to La Vie, its bacon will become a permanent fixture on Burger King’s vegan menu line-up as the chain expands its vegan repertoire. La Vie believes its product will be popular with both vegan and non-vegan Burger King customers, noting that in tests, one in every two testers was unable to distinguish between its product and pork.
Vegan bacon fit for kings
Romain Jolivet, Chief Marketing Officer at La Vie, said in a statement to Vegan Food & Living,
“We are very proud to be partnering with Burger King, bringing our multi-award-winning, plant-based bacon, La Vie™ to their restaurants.
“This will allow us to accelerate the pace of switching from animal-based meat to plant-based, which is a climate emergency we are all facing.
“Thanks to the open-mindedness and leadership of Burger King, proactively moving towards more plant-based options, millions of consumers will be able to try our next generation of plant-based bacon.
“With only 7 ingredients and a product packed with proteins AND fibers, this is a bakon for the kings, not for the clowns.”