BURGER KING LAUNCHES VEGAN CHICKEN NUGGETS
Burger King is celebrating World Vegan Day November 1 in an extraordinary way. For one week, the fast-food chain is placing Dirty Vegan Nuggets on its menu in the United Kingdom.
The new option comprises of vegan chicken nuggets made in collaboration with The Vegetarian Butcher, the soy-based nuggets are a limited-edition version of the popular vegan nuggets launched by the chain at the beginning of the year. They come topped with smoky barbecue sauce and crispy onions.
For Veganuary in January, Burger King became the first fast-food chain in the UK to add vegan chicken nuggets to its menu.
The new Dirty Vegan Nuggets expand upon Burger King UK’s substantial plant-based options. To buy the nuggets, customers will need a code that can only be found on the Burger King app.
The menu item will be available both in-store and via click-and-collect from November 1-6.The nuggets can also be ordered from Deliveroo.
Globally, Burger King first got into plant-based food with the launch of the Impossible Whopper in the United States in 2019. From that point forward the fast-food chainhas rolled out a few significant improvements to its menus around the world, especially in the UK.
There, Burger King’s goal is to make half of its menu plant-based by 2030—a move that would assist the chain in accomplishing its objective of decreasing by 41 percent.
“Adapting to customer preferences is a key focus at Burger King,” Alasdair Murdoch, chief executive of Burger King UK, previously said in a statement.
“We are committed to helping our guests make good decisions about what they eat and drink and providing them with informed choices.”
At its UK locations, Burger King works with its European supplier The Vegetarian Butcher to offer plant-based versions of famous menu items, including a Plant-Based Whopper; Vegan Royale a plant-based chicken sandwich and many more.
Burger King’s efforts to lead the plant-based fast-food revolution have also resulted in vegan pop-ups around the world, starting at one location in Germany and expanding to Spain, Switzerland, Costa Rica, Israel, and more.
In the UK, Burger King took a step further and transformed its London’s Leicester Square location to an entirely vegan location for approximately a month this spring.
There, guests could choose from 25 vegan options such as vegan bacon double cheeseburgers, chicken nuggets, chili cheese bites, and Japanese-inspired Vegan Katsu Royale, and more.
The fast-food giant is proceeding to explore vegan food in the region with another pop-up in Bristol which is running from October 26 until November 6 and offering guests 24 plant-based versions of classic Burger King menu items.