ALDI LAUNCHES JUICY VEGAN QUARTER POUNDERS AND OVER 10 NEW VEGAN READY MEALS AND SNACKS

International supermarket chain Aldi has launched a new vegan range with over 10 products in its UK stores.


New plant-based ready meals – including a Rainbow Vegetable Stew – soups, snacks, condiments, and even a plant-based “Juicy Quarter Pounder” have hit the chain’s shelves since the start of January.

The vegan meaty looking quarter pounder was spotted in store recently by Instagram User Plant Based Ellie, who captioned her post of the item, “Ok [Aldi UK], these look suuuuuper realistic.”

Aldi is currently promoting its vegan food options in a brand new ad campaign, which encourages families to ditch meat and dairy and go vegan for January. The caption of the ad – shared on the company’s Facebook page – reads,

“The Clayton family are going vegan for a month. It might be a challenge but the cost won’t be. Are you trying Veganuary?”

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