The desire for vegan meals is not simply restricted to eating. Consumers are becoming more and more interested in apparel that is free from cruelty. More than 70% of Americans, according to the Fur Free Alliance, oppose fur farming, and this viewpoint is shared by much of Canada and Europe.
As a result, numerous companies have eliminated fur from their product lines, including Dolce & Gabbana, Coach, and Valentino. Others have abandoned their leather.
Danish clothing company Ganni promised to switch to plant-based leather in 2021, abandoning new leather from cows.
The market for vegan women’s clothing reached more than $396 billion in 2019. Grandview Research, a market research firm, claims that celebrities have significantly increased demand for cruelty-free clothing. According to Grandview Research, “many well-known celebrities are adopting vegan stylish attire, which is inspiring consumers to deliberately choose cruelty-free gear.”
These individuals include Pamela Anderson, Joaquin Phoenix, Christy Turlington, Alicia Silverstone, and pop artist Pink. The higher social acceptance of these items has fueled consumer demand because of the growing belief among consumers that animals are sentient beings with feelings akin to those of humans.
While many celebrities may use vegan clothing, the A-list appears to prefer the beauty and personal care sectors for their own brands. Additionally, it makes sound business sense.
Consumer demand for animal-free cosmetics is rising, much like it is for clothing.
The vegan cosmetics business was worth more than $12 billion in 2020. Experts estimate that it may reach approximately $25 billion by 2028. 97 percent of Brits wanted more vegan-certified cosmetics in 2021, according to a report by the Vegan Society.
These celebrities have started their own vegan companies. The majority work in the beauty industry, although several have also dabbled in sunscreen, vitamins, and the fashion industry.
Since launching her vegan and cruelty-free company r.e.m beauty in 2021, singer and actor Ariana Grande has announced a number of additional launches, including a lip-focused collection in June 2022. She revealed two brand-new scents in November: Mod Vanilla and Mod Blush. That Grande’s beauty brand is vegan comes as no surprise. She has adopted several animals throughout the years, including 10 dogs and a piglet, as she has a great passion for animals. She also made plans to launch Orange Twins Rescue, an animal rescue facility, in 2020.
Travis Barker, a drummer, has been a vegetarian since he was 13 years old. In 2008, he made the decision to go to veganism after briefly eating meat in the hospital following an aircraft crash. He supported the vegan food businesses Crossroads Kitchen and Monty’s Good Burger, but in 2022 he made the decision to start Barker Wellness, a CBD beauty and wellness company. Vegan Products include body butter, moisturizer, candies, bath soaks, and bath salts. Of course, everything is vegan.
Harry Styles, a singer and actor, debuted his own cosmetics line in 2021 under the name Pleasing.
The company’s initial offerings were mostly nail polishes, but it has now expanded to include a range of skincare items, such as Acid Drops, a nighttime serum, and Everybody Oil Matte Moisture Glow. On the Pleasing’s FAQ page, it responds to the question “Are your products vegan and cruelty-free?” with the statement “We would have it no other way.”
Kim Kardashian, a reality TV celebrity, permanently closed her beauty brand KKW Beauty in 2021. However, SKKN By Kim, a nine-piece premium skincare collection, has replaced it. It has straightforward, high-performance products that have been “meticulously made,” and all of the packaging was designed to reflect Kardashian’s current distinctive muted and neutral look. Everything is completely cruelty-free and vegan.
Stella McCartney is a well-known fashion designer who values ethical fashion. Fur and leather are among the animal-derived materials that are prohibited from usage in her apparel line of the same name. However, it isn’t vegan because it contains silk and wool. But in 2022, Stella by Stella McCartney, a high-end, green, refillable skincare product, was introduced. The entire line, which this time includes a 2-in-1 Reset Cleanser, a Restore Cream, and an Alter-Care Serum, is also all vegan.
You probably see Jennifer Aniston’s hair in addition to her superb comedic timing when you think of her. And in 2021, Jennifer Aniston introduced LolaVie to satisfy everyone’s desire for the Rachel look. The company sells a number of key haircare products that are all vegan, including a detangling spray, oil, and wet brush. “We’re incredibly excited to say it’s been manufactured WITHOUT all the nasty stuff,” Aniston wrote when she originally introduced the new brand on Instagram. We don’t use silicone, parabens, sulfates, phthalates, gluten, or animal products. Furthermore, because we care about animals, it is CRUELTY-FREE.
Kylie Jenner, the eldest of the Kardashian-Jenner sisters, also runs a vegan company. Kylie Cosmetics, Kylie Skin, and Kylie Baby are three of her vegan brands. Kylie Cosmetics, the first of the trio, was originally a non-vegan company, but Jenner redesigned the entire line in 2021. “I’m very happy to relaunch Kylie Cosmetics with brand-new, vegan products. In recent years, innovation has advanced greatly. It was crucial to her when developing this brand that she always committed to using pure materials, without ever compromising on performance, she noted in a statement at the time.
Selena Gomez, a singer and actor, runs the vegan and cruelty-free cosmetics line Rare Beauty. However, it’s beauty with a purpose. Because Gomez places a high value on mental health, she also established the Rare Impact Fund, which facilitates access to mental health resources. Sales of Rare Beauty contribute 1% to the fund’s support.
Hailey Bieber, a model, is renowned for having “glazed donut” skin. As a result, she made the decision to establish her own skincare company, Rhode this year in order to assist Gen-Zers. Rhode offers high-performance and dessert-inspired vegan products. For instance, there is a gel serum called Peptide Glazing Fluid and a lip treatment called Vanilla Cake.
Vegan singer Billie Eilish is a very outspoken person. She is outspoken on matters relating to the environment problem and is in favor of her mother Maggie Baird’s vegan food project, Support And Feed. The latter began as a means of assisting vegan businesses and charitable organizations during the pandemic but has since developed into a movement that concentrates on addressing the complex issues of food insecurity, the climate crisis, and the shift to a world where all foods are plant-based. Eilish prioritizes integrity in all of her business endeavors, just like her mother. She introduced a brand-new amber and vanilla fragrance last year that is of course vegan and cruelty-free.